Brand / Social Media Management

Brand Development & Strategy
• Brand identity creation (logo, color palette, tone of voice)
• Audience research & competitive analysis
• Messaging & positioning that resonates

Social Media Management
• Content creation (photo, video, reels, captions)
• Weekly content calendar & post scheduling
• Daily engagement (likes, comments, DMs)
• Community growth & follower retention

Social Media Advertising
• Campaign strategy, targeting & ad design
• A/B testing & performance optimization
• Analytics reporting to track ROI

Influencer & Collab Strategy
• Influencer sourcing & outreach
• Brand ambassador programs
• Cross-promotional content & UGC

Performance Tracking & Reporting
• Monthly analytics reports
• KPI tracking (reach, engagement, conversions)
• Strategy refinement based on data